Banh Chung AR app for iPhone and iPad
Developer: AR Heritage Lab
First release : 05 Oct 2023
App size: 703.43 Mb
Banh Chung AR - The Tradition that Sticks, explores the idea of "home" and "togetherness" via an augmented traditional social practice of food making.
Drawn to the myth and tradition of making Banh Chung, I reanimate the dish’s authentic ingredients and cooking process combined with atmospheric spring elements and environment storytelling, to reclaim the narrative on this lesser-known aspect of Vietnamese culture, while telling my evolving cultural identity.
Through this interactive walk-through AR project, this project aims to generate a discourse surrounding ideas of “home", engage local audiences and introduce a contemporary image of Vietnamese culture to international audiences.